This is a sampling of some of our print projects from 1999 to 2009.

The Emma Willard Idea: Empower a Girl, Transform the World takes a fresh approach to making the case for support for this leading girls' school. In the piece we matched alumnae and current students in nine pairings. Each pair shares a common interest, such as international engagement, choir, debate, or sports. By photographing the pairs in the School's notable spaces and writing about their connections, we conveyed several different and powerful messages to potential donors, assuring them that the education and experiences they had at Emma Willard continue today, that the students are vibrant learners and assertive individuals, and that the School provides a distinctive environment for learning and developing. The campaign priorities section is clear and compelling but not lengthy. Facts are used to demonstrate empowerment. Here is the actual response from one alumna: "The Emma Willard Idea campaign brochure tops any campaign literature I have ever seen. It is just so right...so well done. It brings the reader right into the Emma world from the first word, 'explore.' Matching graduates with students makes powerful connections...The photographer is terrific! And the choices of giving are so beautifully presented and really quite low key and very clear. Oh to be able to contribute to ALL the wonderfully tempting possibilities!!!" (Concept and project management by Rehder and Associates; design by Slate Roof Studio and Jay Toffoli; portrait and campus photography by Billy Howard)

A new admission guidebook for Emma Willard School uses communications approaches tested by Rehder and Associates with Cheri Cross (of Slate Roof Studio) in a series of early focus groups. Action verbs, testimonials, well-guided immersion into the culture of the school, special sections for parents and families, vibrant photography, and intersections with the new school website are among the features of this award-winning piece. (Design by Slate Roof Studio; principal photography by Bob Handelman, Jim Gipe, and Bill Mercer)

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A Wider Horizon: The Final Report on The Campaign for Bates was a terrific collaboration between Rehder and Associates and Bates' communications professionals. Bates asked for help from Rehder and Associates in conceptualizing the report, writing the introduction, and editing the highlights of gifts. Since a goal of the campaign was to get more people in the Bates family to give and at greater levels, the campaign report listed all donors, and it made sense for Bates to manage the production of this piece. The name, "A Wider Horizon," emerged in an interview Kristin Rehder conducted with President Elaine Tuttle Hanson. This report ignores convention—no long, self-congratulatory letters from the president, board chair, or campaign chairs here. A strong introduction, excellent examples of gifts in action, and quotes throughout featuring the hopes of donors for Bates are highlights of the written material, which is beautifully punctuated with photography from Bates' own Phyllis Graber Jensen. (Name, concept, and introduction by Rehder and Associates; staff writing by Doug Hubley; design by Tammy Caron; coordination by Elizabeth Nash, all under the leadership of Vicky Devlin, vice president for advancement.)

How We Think, How We Learn, which is a substitute for a traditional campaign case statement, focuses on the day-to-day interactions of Bates College faculty and students. Through a series of personal quotes, this piece demonstrates the central importance of high standards, individual learning, and independent thought in a Bates education. Institutional pride points are a feature of each spread. Giving opportunities in The Campaign for Bates will be sent to donors in other formats. (Design by Slate Roof Studio; portrait photography by Billy Howard)

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Saint Anselm College in Manchester, N.H., commissioned this campaign case statement, Plain Talk, for their $50 million campaign. The piece features a candid interview with President Jonathan DeFelice and other champions of the Saint Anselm experience. The unusual cover design employs actual words used by the interviewees to describe the distinctive experience and community Saint Anselm offers. A tabbed giving opportunities guide accompanies this piece. (Design by Plainspoke; principal photography by Tom Kates, John Foraste.)

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For the Chicago Initiative (the University of Chicago's $2 billion comprehensive campaign for which Rehder and Associates did the naming, messaging, graphic identity, and vision statement) this primary publication demonstrates that philanthropy solves problems and changes lives, especially when directed to the University and its people, programs, and ground-breaking research. Eight passages (examples include Create New Knowledge, Heal an Ill, and Foster World Citizens) explore the power of giving to the University; subsequent pages describe the campaign's priorities and suggest possibilities for targeted gifts. (Design by Plainspoke; principal photography by Dan Dry and Markus Giolas)

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The United States Holocaust Memorial Museum Endowment Campaign is the case statement for the Museum's $250 million endowment effort. The case centers on the concept of responsibility for understanding, teaching, and passing the lessons of the Holocaust on to future generations through personal acts of involvement and philanthropy. This theme is illustrated dynamically in the case by five current examples. A time line demonstrates the Museum's coming of age in its first seven years of operation. (Design by Plainspoke; principal photography by Thomas Arledge)

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The first in a series of unique fundraising pieces we developed to support the Campaign for Thacher, "Our Place on Earth" emphasizes the special nature of Thacher's campus and the desire to preserve its unusual Western heritage and educational philosophy.  It actively tells the stories of faculty, staff, and students who have found their own place at Thacher.  This piece, mailed to the entire constituency, is a prelude to more direct fundraising publications that follow in the campaign.  

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For the Lift High the Cross campaign, Rehder and Associates developed a vibrant visual identity program based on a magnificent college banner.  Stressing the four years of college and the different aspects of life echoed in the seasons of nature, the logo has been used on invitations, programs, a vision statement, and a giving opportunities guidebook that we produced for this $175 million effort.

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This final campaign report was written and produced by Rehder and Associates with Amherst's staff.  It demonstrates, through a series of profiles, the impact that gifts to the Amherst College Campaign had on the College's ability to deliver a first-rate liberal arts education in an exceptional residential environment. 

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Renewing Fayerweather Hall--A Priority in The Amherst College Campaign is a facilities fundraising piece for the visual arts at Amherst. The piece features an outer portfolio with inserts that describe floor-by-floor renovations and giving opportunities; it can accommodate personalized proposals. The inserts were printed on an Indigo press for small quantities and effective use of architectural renderings. (Design by Plainspoke)

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An Eight-Point Case for Your Support: The Wesleyan Campaign is a case statement we produced as the second fundraising communication in a series for Wesleyan.  This is not a traditional case structure. The piece builds reader interest by immediately exploring eight reasons to invest in Wesleyan now, showing rather than telling the excitement of Wesleyan's programs and commitments.  The piece is aimed at major gifts donors who may not have claimed their University as philanthropists.  An insert in each of the eight two-page layouts describes that particular distinction and invites interested readers to explore gift possibilities.  Later pages describe campaign priorities more conventionally. Wesleyan has had noted success using this piece on individual visits.  (Design by Plainspoke)

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A President's Reckoning: Excellence at Wesleyan University is a piece we completed collaboratively with Doug Bennet, president at Wesleyan, to help position the University for future campaign communications. The concept was to present a first-person essay from the president that was direct and truthful about Wesleyan's challenges and the solutions they have reached under his leadership.This piece helped Wesleyan raise $135 million in the nucleus phase of a $250 million campaign. (Design by Plainspoke)

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Mount Holyoke College (click to enlarge)

Making Your Gift--The Campaign for Mount Holyoke College is a publication that details the many ways alumnae, parents, and friends can contribute to the Campaign for Mount Holyoke. It has two primary sections on giving that are cross-referenced: one is by gift priority, the second by gift range. Color tabbing delineates the sections and makes this a handy reference guide. (Design by Tim Toffoli, Slate Roof Studio)